Written by Ethan Gardner Web Design
More than any other element of design, color has psychological underpinnings which makes it difficult to master. Learning the fundamentals of color theory is the basis for more advanced work and the reason why color is such an important part of design.
Recently, I have been focusing on the mechanics of design and have developed a streamlined system of creating color schemes and integrating them into the workflow in Photoshop.
Most web designers are probably comfortable working with RGB or Hexadecimal color values, but working with hue, saturation, and brightness (HSB) values can provide a more intuitive means of working with color since it is more similar to other mediums.
The color wheel is the most important tool to understanding color harmony. Position on the color wheel is indicated by degrees. Every color harmony will have a base hue to serve as the common element between other colors.
To come up with color schemes, start with your base color indicated by H0 in the example below, and perform a simple calculation addition, subtraction, and absolute value.
As a practical example, I am going to walk you through the creation of a split-complementary color scheme for one of my upcoming projects. To get started, open up a new Photoshop file. I am going to work with a base color with a hue value of 256.
Use the rectangular marquee tool to make a selection, and fill it with the selected color on a new layer.
The three colors I have chosen are:
Trying to spread 3 colors across an entire site would be boring, so I am going to add some auxiliary colors to give more options for experimentation.
My additional colors are as follows along with the reasons why I am chose to incorporate into my theme:
The final step for generating some additional colors is to create tint and shade variations by adding white and black layers respectively and set them to a low opacity. In the example, I created two white layers and two black layers, set the opacity to 20%, and overlapped them to achieve two layers of shade and two layers of tint. An area in the middle was left open for the original colors to show through without being altered.
These colors can be used as a guideline for anything in the design: backgrounds, navigation, headlines, copy.
Now that the colors have been solidified for the design, we could easily leave the colors saved in their own psd and just keep two documents open during the design process or import the layers into the main design file. Fortunately, there is a more streamlined way to work.
In Photoshop, go to Image > Mode > Indexed Color. Select OK at the prompt to merge visible layers and discard the hidden ones which will result in one flat file.
Set the palette to “Exact” and select OK.
Now that the image is in Indexed Color mode, go to Image > Mode > Color Table to save this color palette.
Go to the Swatches Window and select either “Load Swatches” or “Replace Swatches.” Find the folder where you saved the color table in step 2, change the file type drop down to “Color Table (*.ACT),” and open your file.
Revisiting the fundamentals of color theory allows you to really think about the technique involved and will improve your understanding as well. There are certainly other methods of creating color schemes, but the ability to generate color schemes from scratch allows a greater ability to explain choices as a designer which could lead to more creative solutions for clients and take your designs to the next level.