Website Optimization Guide: Part Two

Written by Ethan Gardner Web Design

Successful websites are constantly evaluated for performance and usability. Before you start building links with other domains, you should make sure that your website is in working properly in order to get the most benefit.

In part one of our website optimization guide, we focused on front-end performance techniques. Today, we’ll look at some other optimizations that pertain more site’s overall construction and dealing with external files such as PDFs.

Read more: Website Optimization Guide: Part Two

Website Optimization Guide: Part One

Written by Ethan Gardner Web Design

A recent study has shown that a half-second increase in download time can result in a 20% loss of traffic. With so much competition in the marketplace, it is becoming increasingly more important to optimize website content.

Website optimization is an up-and-coming field and is a natural fit for someone with front-end development experience. Over the next series of posts, I will examine ways to improve the performance of websites in terms of speed, usability, and on-page SEO.

Read more: Website Optimization Guide: Part One

Momentum CSS Framework Released

Written by Ethan Gardner Web Design

Reusing code is a great way to save time and money over the course of a website development. One thing that I have been looking to add to my developer toolkit is a CSS file that is flexible, well-organized, lightweight, and easy to learn.

The result of my efforts to create such a tool, Momentum CSS Framework, is now ready to be released into the wild under a Creative Commons Attribution 3.0 license.

Read more: Momentum CSS Framework Released

Attracting Affluent Customers Through Upscale Design Aesthetics

Written by Ethan Gardner Web Design

The affluent customer is an incredibly desirable target demographic whether you are a designer or a business trying to attract these customers. The upscale market is also difficult to attract because of the options that large amounts of disposable income grants and the amount of time and research that goes into making a high-dollar purchase.

Despite being particular about purchasing decisions, this market segment can be a valuable one to pursue and a vital part to sustaining business.

Read more: Attracting Affluent Customers Through Upscale Design Aesthetics

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